Change your Tune
BMG Production Music
VMLY&R New york | Art Direction, Creative Concept Development, Illustrations, Design
VMLY&R New york | Art Direction, Creative Concept Development, Illustrations, Design
People think stock music are unoriginal and bad, so how do we get people to change their tune?
We hosted the first ever 100% custom concert where each song is made for each individual people in the audience. To show that the musicians of BMG are talented songwriters who compose all of these songs on demand.
We hosted the first ever 100% custom concert where each song is made for each individual people in the audience. To show that the musicians of BMG are talented songwriters who compose all of these songs on demand.
C A S E S T U D Y
I N V I T A T I O N S
Prior to the SXSW event, we sent out a bunch of digital invites complete
with a collection of interesting questions to create the custom songs.
P O S T E R + E X P L O R A T I O N S
I may have went overboard with the poster explorations, I just had to share some of them HAHA
