Mieghetti Arcade
Indomie
Ogilvy Jakarta | Art Direction, Creative Concept Development, Design
Ogilvy Jakarta | Art Direction, Creative Concept Development, Design
Indonesia’s favorite instant noodle launches a new flavor called Mieghetti (Mie + Spaghetti). So how do we introduce this new unique taste to the indonesian local palate?
We created an arcade game that highlights all the fun part of a plate of mieghetti: the spicyness, the toppings and the bouncy textures.
We created an arcade game that highlights all the fun part of a plate of mieghetti: the spicyness, the toppings and the bouncy textures.
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M I C R O S I T E H O M E P A G E
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M I C R O S I T E I N T E R F A C E
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T E A S E R S
We put out red banners with fun copy all over the internet to tease this new flavor.
We also sold a mysterious pack on Shopee to increase curiousity.
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S O C I A L
We put out red banners with fun copy all over the internet to tease this new flavor.
We also sold a mysterious pack on Shopee to increase curiousity.
S O C I A L
