#eye #eye




#TalkToMe


National Opioid Action Coalition
VMLY&R New york | Art Direction, Creative Concept Development, Illustrations, Design




To take on the opioid epidemic in the United States, we needed a different approach on how to understand this addiction. 

In partnership with Nikki Sixx and the US Surgeon General, we launched a digital campaign called #TalkToMe. It is the first step of a mutual understanding and healing through the power of conversation. 



 C A S E  S T U D Y 


 S O C I A L 











 S O N G 

Nikki Sixx, the ex-heroine user of Mötley Crüe agreed to become our official spokesperson.
We even collaborated to create an original song with his new band, Sixx:A.M.



 A D  W E E K  N E W  Y O R K 




 W E B S I T E  D E S I G N