AYU Berlipat Ganda
Tokopedia
Flock Jakarta | Art Direction, Creative Concept Development, Design
![]()
Flock Jakarta | Art Direction, Creative Concept Development, Design
It is believed that if you spread goodness during Ramadan, you will get multiple rewards. So that’s what Tokopedia did!
Since we’ve multiplied all our discounts and rewards, why not use multiple people with the same name to talk about it? We looked for a bunch of well known people named “AYU” (translated as “LET’S GO!”) and made them invite our audience to join in the fun.
To To
Since we’ve multiplied all our discounts and rewards, why not use multiple people with the same name to talk about it? We looked for a bunch of well known people named “AYU” (translated as “LET’S GO!”) and made them invite our audience to join in the fun.
To To
C A S E S T U D Y
C U S T O M S E L L E R V I D E O S
With our multiplied promotions, we didn’t want to just help our customers but also our loyal sellers.
So during this month, we also created a microsite where they can get a downloadable custom made video
with local artist, Ayu Dewi promoting their shop.
We made 5 different videos ranging from electronics, beauty, fashion, f&b, and general.
With our multiplied promotions, we didn’t want to just help our customers but also our loyal sellers.
So during this month, we also created a microsite where they can get a downloadable custom made video
with local artist, Ayu Dewi promoting their shop.
We made 5 different videos ranging from electronics, beauty, fashion, f&b, and general.
T V C